Embark_01

Project
Embark

Disciplines
Branding, Packaging, Print

Project
Embark

Disciplines
Branding, Packaging, Print

Project
Embark

Disciplines
Branding, Packaging, Print

Project
Embark

Disciplines
Branding, Packaging, Print

Project
Embark

Disciplines
Branding, Packaging, Print

Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

Credits

Designed at MetaDesign San Francisco
Creative Direction: Hozy Rossi, Lindsay Gravette
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno

Recognition
Brand New

Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

Credits

Designed at MetaDesign San Francisco
Creative Direction: Hozy Rossi, Lindsay Gravette
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno

Recognition
Brand New

Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

Credits

Designed at MetaDesign San Francisco
Creative Direction: Hozy Rossi, Lindsay Gravette
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno

Recognition
Brand New


Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

Credits
Designed at MetaDesign San Francisco
Creative Direction: Hozy Rossi, Lindsay Gravette
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno


Info
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.

Credits
Designed at MetaDesign San Francisco
Creative Direction: Hozy Rossi, Lindsay Gravette
Lead Designer: Brady Patrick Boyle
Designer: Chin I Lee, Sofia Llaguno

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