Hummer_H4_01

Project
Hummer H4

Disciplines
Branding, Print, UI

Type
Concept

Project
Hummer H4

Disciplines
Branding, Print, UI

Type
Concept

Project
Hummer H4

Disciplines
Branding, Print, UI

Type
Concept

Project
Hummer H4

Disciplines
Branding, Print, UI

Type
Concept

Project
Hummer H4

Disciplines
Branding, Print, UI

Type
Concept

Objective
This project required choosing a company that was dead, dying or defunct, and rebrand them to give them a new life. The new directions are based on the company’s original essence but take the brand to an entirely different category. Design a series of products, services or activities with the new identity system.

Approach 
The Hummer is a well-known brand for 4×4 vehicles and luxury SUVs combining off-road capabilities and rugged sophistication. However, most people see it as conspicuous consumption, but that does not really come into play if the truck is not used for daily driver duty. I rebranded the Hummer to the H4 which is transforming something greater than vehicles. I kept the same core concept and extended the various services, and products to improve the target audience’s knowledge to next level.

Awards

Graphis New Talent Annual 2016
Creativity International Awards 45th

Objective
This project required choosing a company that was dead, dying or defunct, and rebrand them to give them a new life. The new directions are based on the company’s original essence but take the brand to an entirely different category. Design a series of products, services or activities with the new identity system.

Approach 
The Hummer is a well-known brand for 4×4 vehicles and luxury SUVs combining off-road capabilities and rugged sophistication. However, most people see it as conspicuous consumption, but that does not really come into play if the truck is not used for daily driver duty. I rebranded the Hummer to the H4 which is transforming something greater than vehicles. I kept the same core concept and extended the various services, and products to improve the target audience’s knowledge to next level.

Awards

Graphis New Talent Annual 2016
Creativity International Awards 45th

Objective
This project required choosing a company that was dead, dying or defunct, and rebrand them to give them a new life. The new directions are based on the company’s original essence but take the brand to an entirely different category. Design a series of products, services or activities with the new identity system.

Approach 
The Hummer is a well-known brand for 4×4 vehicles and luxury SUVs combining off-road capabilities and rugged sophistication. However, most people see it as conspicuous consumption, but that does not really come into play if the truck is not used for daily driver duty. I rebranded the Hummer to the H4 which is transforming something greater than vehicles. I kept the same core concept and extended the various services, and products to improve the target audience’s knowledge to next level.

Awards

Graphis New Talent Annual 2016
Creativity International Awards 45th


Objective

This project required choosing a company that was dead, dying or defunct, and rebrand them to give them a new life. The new directions are based on the company’s original essence but take the brand to an entirely different category. Design a series of products, services or activities with the new identity system.

Approach 
The Hummer is a well-known brand for 4×4 vehicles and luxury SUVs combining off-road capabilities and rugged sophistication. However, most people see it as conspicuous consumption, but that does not really come into play if the truck is not used for daily driver duty. I rebranded the Hummer to the H4 which is transforming something greater than vehicles. I kept the same core concept and extended the various services, and products to improve the target audience’s knowledge to next level.

Awards

Graphis New Talent Annual 2016
Creativity International Awards 45th


Objective

This project required choosing a company that was dead, dying or defunct, and rebrand them to give them a new life. The new directions are based on the company’s original essence but take the brand to an entirely different category. Design a series of products, services or activities with the new identity system.

Approach 
The Hummer is a well-known brand for 4×4 vehicles and luxury SUVs combining off-road capabilities and rugged sophistication. However, most people see it as conspicuous consumption, but that does not really come into play if the truck is not used for daily driver duty. I rebranded the Hummer to the H4 which is transforming something greater than vehicles. I kept the same core concept and extended the various services, and products to improve the target audience’s knowledge to next level.

Awards

Graphis New Talent Annual 2016
Creativity International Awards 45th

Hummer_H4_02
Hummer_H4_14
Hummer_H4_15
Hummer_H4_16

© 2017 CHIN I LEE

© 2017 CHIN I LEE

© 2017 CHIN I LEE

© 2017 CHIN I LEE

© 2017 CHIN I LEE