Mello_Yello_01

Project
Mello Yello

Disciplines
Identity, Packaging, Print

Project
Mello Yello

Disciplines
Identity, Packaging, Print

Project
Mello Yello

Disciplines
Identity, Packaging, Print

Project
Mello Yello

Disciplines
Identity, Packaging, Print

Project
Mello Yello

Disciplines
Identity, Packaging, Print

Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.

Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee

Recognition
Brand New

Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.

Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee

Recognition
Brand New

Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.

Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee

Recognition
Brand New


Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.

Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee

Recognition
Brand New


Info

The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.

Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee

Recognition
Brand New

Mello_Yello_02
Mello_Yello_03
Mello_Yello_05

© 2017 CHIN I LEE

© 2017 CHIN I LEE

© 2017 CHIN I LEE

© 2017 CHIN I LEE

© 2017 CHIN I LEE