Project
Lemonaid Health
Disciplines
Design System, Brand Identity, Art Direction,
Campaign, Print
Project
Lemonaid Health
Disciplines
Design System, Brand Identity, Art Direction,
Campaign, Print
Project
Lemonaid Health
Disciplines
Design System, Brand Identity, Art Direction,
Campaign, Print
Project
Lemonaid Health
Disciplines
Design System, Brand Identity, Art Direction,
Campaign, Print
Project
Lemonaid Health
Disciplines
Design System, Brand Identity, Art Direction,
Campaign, Print
Info
Following its acquisition by 23andMe, Lemonaid Health needed a brand refresh to align with its parent brand while preparing for a full merger. We evolved the brand by refining the logo, merging color palettes, and introducing bolder, more saturated tones reflective of 23andMe’s identity. This refresh set the stage for a seamless transition, ensuring visual and strategic alignment with the parent brand.
The transformation launched alongside Lemonaid’s GLP-1 weight loss campaign, which brought Ozempic, Wegovy, and compounded semaglutide to market. Spanning TV, digital, social, display ads, website updates, and packaging redesigns, the campaign not only introduced a new product offering but also reinforced Lemonaid Health’s evolving brand presence in the healthcare space.
Credits
Designed at 23andMe
Brand Design Lead: Sarah Paulhus
Designer: Chin I Lee
Info
Following its acquisition by 23andMe, Lemonaid Health needed a brand refresh to align with its parent brand while preparing for a full merger. We evolved the brand by refining the logo, merging color palettes, and introducing bolder, more saturated tones reflective of 23andMe’s identity. This refresh set the stage for a seamless transition, ensuring visual and strategic alignment with the parent brand.
The transformation launched alongside Lemonaid’s GLP-1 weight loss campaign, which brought Ozempic, Wegovy, and compounded semaglutide to market. Spanning TV, digital, social, display ads, website updates, and packaging redesigns, the campaign not only introduced a new product offering but also reinforced Lemonaid Health’s evolving brand presence in the healthcare space.
Credits
Designed at 23andMe
Brand Design Lead: Sarah Paulhus
Designer: Chin I Lee
Info
Following its acquisition by 23andMe, Lemonaid Health needed a brand refresh to align with its parent brand while preparing for a full merger. We evolved the brand by refining the logo, merging color palettes, and introducing bolder, more saturated tones reflective of 23andMe’s identity. This refresh set the stage for a seamless transition, ensuring visual and strategic alignment with the parent brand.
The transformation launched alongside Lemonaid’s GLP-1 weight loss campaign, which brought Ozempic, Wegovy, and compounded semaglutide to market. Spanning TV, digital, social, display ads, website updates, and packaging redesigns, the campaign not only introduced a new product offering but also reinforced Lemonaid Health’s evolving brand presence in the healthcare space.
Credits
Designed at 23andMe
Brand Design Lead: Sarah Paulhus
Designer: Chin I Lee
Info
Following its acquisition by 23andMe, Lemonaid Health needed a brand refresh to align with its parent brand while preparing for a full merger. We evolved the brand by refining the logo, merging color palettes, and introducing bolder, more saturated tones reflective of 23andMe’s identity. This refresh set the stage for a seamless transition, ensuring visual and strategic alignment with the parent brand.
The transformation launched alongside Lemonaid’s GLP-1 weight loss campaign, which brought Ozempic, Wegovy, and compounded semaglutide to market. Spanning TV, digital, social, display ads, website updates, and packaging redesigns, the campaign not only introduced a new product offering but also reinforced Lemonaid Health’s evolving brand presence in the healthcare space.
Credits
Designed at 23andMe
Brand Design Lead: Sarah Paulhus
Designer: Chin I Lee
Info
Following its acquisition by 23andMe, Lemonaid Health needed a brand refresh to align with its parent brand while preparing for a full merger. We evolved the brand by refining the logo, merging color palettes, and introducing bolder, more saturated tones reflective of 23andMe’s identity. This refresh set the stage for a seamless transition, ensuring visual and strategic alignment with the parent brand.
The transformation launched alongside Lemonaid’s GLP-1 weight loss campaign, which brought Ozempic, Wegovy, and compounded semaglutide to market. Spanning TV, digital, social, display ads, website updates, and packaging redesigns, the campaign not only introduced a new product offering but also reinforced Lemonaid Health’s evolving brand presence in the healthcare space.
Credits
Designed at 23andMe
Brand Design Lead: Sarah Paulhus
Designer: Chin I Lee
