Project
Mello Yello
Disciplines
Brand Identity
Packaging
Project
Mello Yello
Disciplines
Brand Identity
Packaging
Project
Mello Yello
Disciplines
Brand Identity
Packaging
Project
Mello Yello
Disciplines
Brand Identity
Packaging
Project
Mello Yello
Disciplines
Brand Identity
Packaging
Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.
Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee
Recognition
Brand New
Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.
Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee
Recognition
Brand New
Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.
Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee
Recognition
Brand New
Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.
Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee
Recognition
Brand New
Info
The ‘MY’ logo and ‘this is MY world’ campaign creates a unique, ownable brand voice and attitude that speaks directly to the hard-working, blue-collar male customer in a more authentic way.
Credits
Designed at United Dsn
Creative Direction: Andy Johnson, Lawrence Haggerty, Akira Yasuda
Designer: Chin I Lee
Recognition
Brand New
