Project
Lucid Motors
Disciplines
Brand Strategy, Design Systems, Visual Identity,
Customer Experience, CRM, Retail & Environmental Design,
Partnerships, Internal Communications
Project
Lucid Motors
Disciplines
Brand Strategy, Design Systems, Visual Identity,
Customer Experience, CRM, Retail & Environmental Design, Partnerships, Internal Communications
Project
Lucid Motors
Disciplines
Brand Strategy, Design Systems, Visual Identity,
Customer Experience, CRM, Retail & Environmental Design, Partnerships, Internal Communications
Project
Lucid Motors
Disciplines
Brand Strategy, Design Systems, Visual Identity,
Customer Experience, CRM, Retail & Environmental Design,
Partnerships, Internal Communications
Project
Lucid Motors
Disciplines
Brand Strategy, Design Systems, Visual Identity,
Customer Experience, CRM, Retail & Environmental Design, Partnerships, Internal Communications
Info
As Lucid expanded across products, channels, and environments, maintaining a cohesive premium brand experience became increasingly complex. The challenge was to evolve its visual identity while preserving the sophistication, clarity, and attention to detail that define Lucid.
As Lead Brand Designer, I worked with internal creative teams and agency partners to develop and refine brand guidelines, product identity hierarchies, and modular CRM design systems. I also designed brand applications across retail and workplace environments, apparel and merchandise, partnership activations, and internal communications—helping create a more consistent and adaptable experience across physical and digital touchpoints.
Credits
Designed at Lucid Motors
Agency: Tolleson & Giant Spoon
Executive Creative Director: Chelsea Flaming
Creative Director: Gary Au
Lead Brand Designer: Chin I Lee
Info
As Lucid expanded across products, channels, and environments, maintaining a cohesive premium brand experience became increasingly complex. The challenge was to evolve its visual identity while preserving the sophistication, clarity, and attention to detail that define Lucid.
As Lead Brand Designer, I worked with internal creative teams and agency partners to develop and refine brand guidelines, product identity hierarchies, and modular CRM design systems. I also designed brand applications across retail and workplace environments, apparel and merchandise, partnership activations, and internal communications—helping create a more consistent and adaptable experience across physical and digital touchpoints.
Credits
Designed at Lucid Motors
Agency: Tolleson & Giant Spoon
Executive Creative Director: Chelsea Flaming
Creative Director: Gary Au
Lead Brand Designer: Chin I Lee
Info
As Lucid expanded across products, channels, and environments, maintaining a cohesive premium brand experience became increasingly complex. The challenge was to evolve its visual identity while preserving the sophistication, clarity, and attention to detail that define Lucid.
As Lead Brand Designer, I worked with internal creative teams and agency partners to develop and refine brand guidelines, product identity hierarchies, and modular CRM design systems. I also designed brand applications across retail and workplace environments, apparel and merchandise, partnership activations, and internal communications—helping create a more consistent and adaptable experience across physical and digital touchpoints.
Credits
Designed at Lucid Motors
Agency: Tolleson & Giant Spoon
Executive Creative Director: Chelsea Flaming
Creative Director: Gary Au
Lead Brand Designer: Chin I Lee
Info
As Lucid expanded across products, channels, and environments, maintaining a cohesive premium brand experience became increasingly complex. The challenge was to evolve its visual identity while preserving the sophistication, clarity, and attention to detail that define Lucid.
As Lead Brand Designer, I worked with internal creative teams and agency partners to develop and refine brand guidelines, product identity hierarchies, and modular CRM design systems. I also designed brand applications across retail and workplace environments, apparel and merchandise, partnership activations, and internal communications—helping create a more consistent and adaptable experience across physical and digital touchpoints.
Credits
Designed at Lucid Motors
Agency: Tolleson & Giant Spoon
Executive Creative Director: Chelsea Flaming
Creative Director: Gary Au
Lead Brand Designer: Chin I Lee
Info
As Lucid expanded across products, channels, and environments, maintaining a cohesive premium brand experience became increasingly complex. The challenge was to evolve its visual identity while preserving the sophistication, clarity, and attention to detail that define Lucid.
As Lead Brand Designer, I worked with internal creative teams and agency partners to develop and refine brand guidelines, product identity hierarchies, and modular CRM design systems. I also designed brand applications across retail and workplace environments, apparel and merchandise, partnership activations, and internal communications—helping create a more consistent and adaptable experience across physical and digital touchpoints.
Credits
Designed at Lucid Motors
Agency: Tolleson & Giant Spoon
Executive Creative Director: Chelsea Flaming
Creative Director: Gary Au
Lead Brand Designer: Chin I Lee
